diff --git a/Cargo.lock b/Cargo.lock
index 18f238b..df548da 100644
--- a/Cargo.lock
+++ b/Cargo.lock
@@ -1111,6 +1111,7 @@ dependencies = [
  "prometheus",
  "prost",
  "serde",
+ "serde_json",
  "sqlx",
  "tokio",
  "tracing",
diff --git a/Cargo.toml b/Cargo.toml
index a8b9e1d..0a5d2d2 100644
--- a/Cargo.toml
+++ b/Cargo.toml
@@ -27,6 +27,7 @@ regex = "1.7.1"
 derive_more = "0.99.17"
 clap = { version = "4.4.4", features = ["derive"] }
 serde = { version = "1.0.152", features = ["rc", "serde_derive"] }
+serde_json = "1.0.93"
 tracing = "0.1.37" # logging & tracing api
 prometheus = { version = "0.13.3", default-features = false }
 base64 = "0.21.3"
@@ -48,7 +49,7 @@ hyper = { version = "1.0.1", features = ["server", "http1"] } # http server
 http-body-util = "0.1.0"
 hyper-util = { version = "0.1", features = ["server", "http1", "tokio"] }
 serde.workspace = true
-serde_json = "1.0.93"
+serde_json.workspace = true
 tokio.workspace = true
 tracing.workspace = true
 tracing-subscriber.workspace = true
diff --git a/crates/lavina-core/Cargo.toml b/crates/lavina-core/Cargo.toml
index b61d056..3b77ca0 100644
--- a/crates/lavina-core/Cargo.toml
+++ b/crates/lavina-core/Cargo.toml
@@ -7,6 +7,7 @@ version.workspace = true
 anyhow.workspace = true
 sqlx = { version = "0.7.0-alpha.2", features = ["sqlite", "migrate"] }
 serde.workspace = true
+serde_json.workspace = true
 tokio.workspace = true
 tracing.workspace = true
 prometheus.workspace = true
diff --git a/crates/lavina-core/src/clustering/mod.rs b/crates/lavina-core/src/clustering/mod.rs
index fcd4200..97d68ff 100644
--- a/crates/lavina-core/src/clustering/mod.rs
+++ b/crates/lavina-core/src/clustering/mod.rs
@@ -3,7 +3,7 @@ use std::sync::Arc;
 
 use anyhow::Result;
 use prost::Message;
-use serde::Deserialize;
+use serde::{Deserialize, Serialize};
 use tokio::io::{AsyncReadExt, AsyncWriteExt};
 use tokio::net::{TcpListener, TcpStream};
 use tokio::{select, pin, spawn};
@@ -74,6 +74,12 @@ struct ClusterRegistryInner {
     peer_tasks: AnonTable<(Sender<PeerMsg>, JoinHandle<()>)>,
 }
 
+/// Stored in etcd under the node key.
+#[derive(Serialize, Deserialize, Debug, Clone)]
+struct PeerData {
+    address: SocketAddr,
+}
+
 impl ClusterRegistry {
     /// Creates a new cluster registry. It contains all currently active peer connections.
     ///
@@ -85,10 +91,29 @@ impl ClusterRegistry {
         let listener = TcpListener::bind(config.listen_on).await?;
         let listener_task = start_connection_listener(listener, inner.clone()).await;
         let mut client = EtcdClient::connect(&[config.etcd_address], None).await?;
-        let campaign_response = client.election_client().campaign(b"kek", b"my name", 0).await?;
-        dbg!(campaign_response);
-        let leader = client.leader("kek").await?;
+
+        // Step 1. Put info about itself into etcd.
+        tracing::info!("Registering node in etcd");
+        let key = format!("/lavina/clusters/{}/nodes/{}", config.cluster_name, config.self_id);
+        let data = PeerData { address: config.advertised_address.clone() };
+        let serialized = serde_json::to_string(&data)?;
+        client.kv_client().put(key.as_bytes(), serialized, None).await?;
+
+        // Step 2. Campaign for leadership of the cluster.
+        tracing::info!("Starting the election");
+        let election_key = format!("/lavina/clusters/{}/election", config.cluster_name);
+        let self_key = format!("{}", config.self_id);
+        dbg!(&self_key);
+        let election = client.election_client().campaign(election_key.as_bytes(), self_key.clone(), 0).await?;
+        let leader = election.leader().unwrap();
         dbg!(leader);
+        let lease = leader.lease();
+
+        loop {
+            let election = client.election_client().campaign(election_key.as_bytes(), self_key.clone(), lease).await?;
+            let leader = election.leader().unwrap();
+            dbg!(leader);
+        }
 
 
         Ok(ClusterRegistry {